Conversation with Rosa

Hi Rosa, we’d love for you to start by introducing yourself.
My name is Rosa Lee. I’m the founder of My Urban Toddler, a children’s boutique and e-commerce brand I started in 2006 in Ann Arbor, Michigan. I actually came from a background in architecture and acting, so I’ve always approached business through a creative and storytelling lens. When I became a mom, I saw a need for connection. Parenthood is something you don’t go to school for, you experience it as you go. I longed for a community of parents learning together. I recognized that parents wanted beautiful, high-quality clothing and gifts for their kids, but they also wanted it to feel easy and meaningful. My Urban Toddler would be that destination that filled their needs and served as a mechanism for connection. That’s really where My Urban Toddler was born.

What started as a small neighborhood shop has grown into a thriving retail and online business with a strong community behind it. We’ve built a brand around celebrating both the big milestones and the everyday moments in between, and that’s what continues to resonate with our customers.

Along the way, I’ve also invested in growing as a leader. In 2018, I was selected for and completed an executive MBA program through Goldman Sachs, which helped me sharpen the business side of what I had been building intuitively for years.

Now, 20 years in, I’m scaling the digital side of the business, developing exclusive products like our exclusively licensed University of Michigan sweaters, and continuing to evolve the brand. And all of that has happened while raising four kids, which honestly has been one of my greatest inspirations and real-world training grounds.

At the core, I’m passionate about building something that’s both meaningful and scalable, and creating an experience that truly connects with families.

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https://voyagemichigan.com/interview/inspiring-conversations-with-rosa-lee-of-my-urban-toddler