Our Story

After my first daughter was born in 2004, I recognized the need for a different type of retail store, one focused on fashionable yet tasteful kids clothing and accessories.  There was a market gap for “destination shopping,” and the desire for a consumer to discover, evaluate and purchase in-person specialty and more unique items for themselves and family members. 
I dreamt of developing a neighborhood gathering spot where customers could both enjoy shopping and find many well-curated products and clothing for the newborn to age 12 set.  Thus My Urban Toddler was born.
Raised and educated in Ann Arbor and as a mom to four, I inherently appreciate the wants and needs of my customers.  And with professional careers in both architecture and acting I bring a fresh perspective to the children’s retail space.  At MUT you can celebrate the growth of your children in style.
Whether you shop My Urban Toddler virtually or in person, know that each piece selected has a story. The story of the designer who created the beautiful garments, the story of the inventor who created a product that helps you in your daily activities from feeding to sleeping or the story of how I discovered it with my exceptional sales reps. 
My hope is these stories are folded into the lives of my customers as they create stories and memories of their own. 
Every detail of your experience begins with a curious and giving spirit. I strive to reflect this in our Ann Arbor brick and mortar and online store for you to discover. 
Thank you so much for letting us be a part of your parenting experience raising these beautiful children into the kind human beings that they will be.
With love,
Rosa Lee


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