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  • Christmas Shop

  • Start Early, Avoid the Rush

  • Shop our curated clothing, toys, books and gifts.
Shop Holiday Outfits

  • Family photo time!

  • fall outfits

  • Thoughtfully curated styles that keep them the main focus.
See what we recommend

  • everyday confidence

  • Lola and The Boys

  • Clothes that brighten mornings and help them feel their best - ready for school, play and everything in between.
Shop the Looks

  • Everyday moments

  • Gear Up for Meals

  • Because even snack time is a memory in the making - make it easy and fun.
shop mealtime essentials

  • soft on baby

  • kind to our planet

  • organic, breathable pieces made for their comfort - and a world they'll grow up to love.
Shop Organic Clothing

  • from a mom's heart

  • the story

  • Born from one mother's wish to slow down and savor the little moments that make family life beautiful.
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  • Really Good Deals

  • HUGE SAVINGS

  • Shop these incredible deals before they are gone!
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Christmas Shop

Start Early, Avoid the Rush

Shop our curated clothing, toys, books and gifts.
Shop Holiday Outfits
GIFT GUIDES

No More Guessing What They Want

GIFT GUIDE: GIRL (NB-24M)

18 products

GIFT GUIDE: GIRL (2-4Y)

46 products

GIFT GUIDE: GIRL (5-12Y)

45 products

Let's Hear it for the Boys

what they want

GIFT GUIDE: BOY (NB-24M)

31 products

GIFT GUIDE: BOY (2-4Y)

51 products

GIFT GUIDE: BOY (5-12Y)

53 products

NEWEST TOYS FOR BABY

Learning Through Playtime

Hammer bench Hammer bench
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Hammer bench
$24.00
    Maracas Maracas
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    Maracas
    $12.00
      Puppy Pull along Puppy Pull along
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      Puppy Pull along
      $32.00
        Van Shape Sorter Van Shape Sorter
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        Van Shape Sorter
        $36.00
          Rotating Music Box Rotating Music Box
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          Rotating Music Box
          $24.00
            Dancing Butterflies Dancing Butterflies
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            Dancing Butterflies
            $30.00
              Shape-Sorter Ladybug Shape-Sorter Ladybug
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              Shape-Sorter Ladybug
              $30.00
                Sweet Soothie Daisy Crinkle Teether Sweet Soothie Daisy Crinkle Teether
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                Sweet Soothie Daisy Crinkle Teether
                $14.00
                  expecting moms

                  the must haves

                  Belly Oil for Maternity Belly Oil for Maternity
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                  Belly Oil for Maternity
                  $64.00
                    Mama Must-Haves Kit Mama Must-Haves Kit
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                    Mama Must-Haves Kit
                    $130.00
                      Magnesium Oil Magnesium Oil
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                      Magnesium Oil
                      $24.99
                        Wind Down Kit | Sherpa Multi, Wellness, Mother's Day Gifts Wind Down Kit | Sherpa Multi, Wellness, Mother's Day Gifts
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                        Wind Down Kit | Sherpa Multi, Wellness, Mother's Day Gifts
                        $34.00
                          Nausea Relief Bands: Acupressure Wristbands Nausea Relief Bands: Acupressure Wristbands
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                          Nausea Relief Bands: Acupressure Wristbands
                          $14.00
                            Belly Fix - Original Belly Mask (4PK) Belly Fix - Original Belly Mask (4PK)
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                            Belly Fix - Original Belly Mask (4PK)
                            Sold Out
                              Self Care Pregnancy Bundle Self Care Pregnancy Bundle
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                              Self Care Pregnancy Bundle
                              $120.00
                                Super Spa Set | Coral | Easter Gifts | Mother's Day Gifts Super Spa Set | Coral | Easter Gifts | Mother's Day Gifts
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                                Super Spa Set | Coral | Easter Gifts | Mother's Day Gifts
                                $36.00
                                  Face + Belly Oil Face + Belly Oil
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                                  Face + Belly Oil
                                  $34.00
                                    Super Spa Set | Orchid | Spa Gifts Super Spa Set | Orchid | Spa Gifts
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                                    Super Spa Set | Orchid | Spa Gifts
                                    $36.00
                                      growing families need

                                      the sibling edit

                                      Little Bro Baby Onesie Little Bro Baby Onesie
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                                      Little Bro Baby Onesie
                                      $26.00
                                        Little Sis Baby Onesie Little Sis Baby Onesie
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                                        Little Sis Baby Onesie
                                        $26.00
                                          Big Sis T-Shirt Big Sis T-Shirt
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                                          Big Sis T-Shirt
                                          $26.00
                                            Little Sis T-Shirt Little Sis T-Shirt
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                                            Little Sis T-Shirt
                                            $26.00
                                              Little Bro T-Shirt Little Bro T-Shirt
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                                              Little Bro T-Shirt
                                              $26.00
                                                Big Bro T-Shirt Big Bro T-Shirt
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                                                Big Bro T-Shirt
                                                $26.00
                                                  Big Sis SS Tee in Ballet Big Sis SS Tee in Ballet
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                                                  Big Sis SS Tee in Ballet
                                                  $28.00
                                                    Lil Sis Bodysuit in Ballet Lil Sis Bodysuit in Ballet
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                                                    Lil Sis Bodysuit in Ballet
                                                    $26.00
                                                      Little Sister Seersucker Hat Little Sister Seersucker Hat
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                                                      Little Sister Seersucker Hat
                                                      $26.00
                                                        Little Brother Seersucker Hat Little Brother Seersucker Hat
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                                                        Little Brother Seersucker Hat
                                                        $26.00
                                                          Best Lil Sister Light Pink Trucker Hat Best Lil Sister Light Pink Trucker Hat
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                                                          Best Lil Sister Light Pink Trucker Hat
                                                          $12.00
                                                            Indigo Lil Bro SS Bodysuit Indigo Lil Bro SS Bodysuit
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                                                            Indigo Lil Bro SS Bodysuit
                                                            $26.99
                                                              Big Brother Short Sleeve Shirt Big Brother Short Sleeve Shirt
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                                                              Big Brother Short Sleeve Shirt
                                                              $26.00
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